Mastering the Globalization of Business (Paperback)

Roger Cartwright

ISBN 10: 1403921490 / ISBN 13: 9781403921499

Published by Bloomsbury Publishing Plc, Gordonsville, 2004

About this Item

Paperback. about globalization. The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Seller Inventory # 9781403921499

Bibliographic Details

• Title: Mastering the Globalization of Business (Paperback)
• Publisher: Bloomsbury Publishing Plc, Gordonsville
• Publication Date: 2004
• Language: English
• ISBN 10: 1403921490
• ISBN 13: 9781403921499
• Binding: Paperback
• Condition: new

About this title

Synopsis

The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late 20th and early 21st-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.

About the Author

ROGER CARTWRIGHT is former Director of the Centre for Customer Relations and Deputy Head of the Faculty of Business Management and Computing at Perth College, UK.

Roger has worked with a large number of organisations, and is the author of a range of books designed for students and practitioners.