From
WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
AbeBooks Seller since 16 March 2007
The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001766245
This book provides the student with the concepts and their practical application behind the importance of Customer Relations, Customer Service and Customer Care. The book has been written for students of business studies, management and associated fields, the qualification frameworks for which include a study of customer relations either as cores or options.
The book uses practical examples using real organisations from all sectors of economic and social activity to support the concepts that are introduced in an easy to read and assimilate format.
About the Author:
ROGER CARTWRIGHT is former Director of the Centre for Customer Relations and Deputy Head of the Faculty of Business Management and Computing at Perth College, UK.
Roger has worked with a large number of organisations, and is the author of a range of books designed for students and practitioners.
Title: Mastering Customer Relations (Master Series ...
Publisher: Red Globe Press
Publication Date: 2000
Binding: Paperback
Condition: Very Good