Mastering Alliance Strategy : A Comprehensive Guide to Design, Management, and Organization
Language: English
Published by Wiley & Sons, Incorporated, John, 2002
- Hardcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Very good
£ 5.36
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Add to basketItem description from seller
Seller Inventory # GRP94960827
- Title
- Mastering Alliance Strategy : A Comprehensive Guide to Design, Management, and Organization
- Author
- Gomes-Casseres, Benjamin, Robinson, Michael S., Bamford, James D.
- Publisher
- Wiley & Sons, Incorporated, John
- Publication year
- 2002
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 078796462X
- ISBN 13
- 9780787964627
- Item weight
- 1.724 pounds
- Dimensions
- N/A
* Designing the alliance and crafting the agreement
* Managing the alliance after it is launched
* Leveraging a constellation of alliances
* Building an internal alliance capability
"Synopsis" may belong to another edition of this title.
About the Author
Benjamin Gomes-Casseres is a professor at Brandeis University and previously was at Harvard Business School. He wrote The Alliance Revolution and numerous articles on alliance strategy and he consults and teaches widely on the topic.
Michael S. Robinson is a consultant in Sydney, Australia, and was cofounder and publisher of The Alliance Analyst. He launched a number of publications and started successful businesses in Asia, Europe, and the United States.
"About the title" may belong to another edition of this title.
Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
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