The Master Switch: The Rise and Fall of Information Empires
Language: English
Published by Knopf, 2010
- Hardcover
- Used
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- Title
- The Master Switch: The Rise and Fall of Information Empires
- Author
- Wu, Tim
- Publisher
- Knopf
- Publication year
- 2010
- Condition
- good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0307269930
- ISBN 13
- 9780307269935
As Wus sweeping history shows, each of the new media of the twentieth centuryradio, telephone, television, and filmwas born free and open. Each invited unrestricted use and enterprising experiment until some would-be mogul battled his way to total domination. Here are stories of an uncommon will to power, the power over information: Adolph Zukor, who took a technology once used as commonly as YouTube is today and made it the exclusive prerogative of a kingdom called Hollywood . . . NBCs founder, David Sarnoff, who, to save his broadcast empire from disruptive visionaries, bullied one inventor (of electronic television) into alcoholic despair and another (this one of FM radio, and his boyhood friend) into suicide . . . And foremost, Theodore Vail, founder of the Bell System, the greatest information empire of all time, and a capitalist whose faith in Soviet-style central planning set the course of every information industry thereafter.
Explaining how invention begets industry and industry begets empirea progress often blessed by government, typically with stifling consequences for free expression and technical innovation alikeWu identifies a time-honored pattern in the maneuvers of todays great information powers: Apple, Google, and an eerily resurgent AT&T. A battle royal looms for the Internets future, and with almost every aspect of our lives now dependent on that network, this is one war we dare not tune out.
Part industrial exposé, part meditation on what freedom requires in the information age,The Master Switch is a stirring illumination of a drama that has played out over decades in the shadows of our national life and now culminates with terrifying implications for our future.
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About the Author
Tim Wu is an author, a policy advocate, and a professor at Columbia University. In 2006, he was recognized as one of fifty leaders in science and technology by Scientific American magazine, and in the following year, 01238 magazine listed him as one of Harvard's one hundred most influential graduates. He writes for Slate, where he won the Lowell Thomas gold medal for travel journalism, and he has contributed to The New Yorker, Time, The New York Times, The Washington Post, and Forbes. He is a fellow of the New America Foundation and the chairman of the media reform organization Free Press. He lives in New York.
"About the title" may belong to another edition of this title.
Greenworld Books
arlington, TX, U.S.A.
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