A Master Framework for the CRM Center of Excellence: Introducing universal standards for customer relationship management CoEs
Language: English
Published by Velu Palani (edition ), 2024
- Softcover
- Used
Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun
AbeBooks seller since February 2, 2016
Condition: Used - Very good
£ 16.37
Quantity: 1 available
Add to basketItem description from seller
Seller Inventory # ACI4GMRQH8-8-1
- Title
- A Master Framework for the CRM Center of Excellence: Introducing universal standards for customer relationship management CoEs
- Author
- Palani, Velu; Havens, Charlie
- Publisher
- Velu Palani (edition )
- Publication year
- 2024
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 13
- 9798218521370
In today’s competitive landscape, aligning Customer Relationship Management (CRM) with your business goals is crucial for driving revenue, customer loyalty, and operational efficiency.
A Master Framework for the CRM Center of Excellence provides a step-by-step guide to building and optimizing a CRM CoE that powers tangible business results.
This book, written by industry veterans Velu Palani and Charlie Havens, offers a proven framework for streamlining CRM efforts and achieving long-term success. It fills the gap experienced by enterprise IT and business executives focused on Salesforce CRM platform architecture, data, and delivery management.
With decades of experience in CRM strategy and business transformation, Palani and Havens share insights that help you improve customer satisfaction, increase profitability, and enhance operational efficiency.
Through real-world case studies, you’ll learn how to leverage emerging technologies like generative AI to transform CRM strategies and achieve measurable outcomes that drive business growth.
What you will learn:
- How to create a CRM CoE that drives measurable business outcomes like increased revenue and reduced churn.
- Best practices to optimize CRM functions for maximum cost efficiency and productivity.
- Key principles for managing CRM data and ensuring governance for better decision-making.
- How to integrate AI and emerging technologies to gain a competitive edge and transform your CRM strategy.
- Real-world applications and case studies that guide your CRM CoE development
"Synopsis" may belong to another edition of this title.
About the Author
Charlie Havens is an expert in CRM governance, change management, and the strategic execution of Salesforce-driven initiatives. Charlie has played pivotal roles in corporate and nonprofit sectors, including co-founding the Salesforce Platform Strategic Enablement Team at Health Care Service Corporation. His expertise lies in translating complex business needs into actionable IT solutions, particularly for Salesforce Sales Cloud implementations.Charlie's leadership extends to fostering collaborative CRM communities, exemplified by his role in establishing the Chicago Salesforce Partner User Group, which became one of the largest of its kind in the U.S. Known for his practical approach, Charlie champions scalable strategies that empower CRM Centers of Excellence to achieve sustainable success.Over the past decade, Charlie has partnered with Velu Palani to create innovative business technology solutions that address the challenges of CRM CoE leadership. Their collaborative efforts reflect a shared dedication to embedding standardized frameworks and best practices into CRM operations, resulting in this comprehensive guide to transforming CRM Centers of Excellence.
"About the title" may belong to another edition of this title.
BooksRun
Philadelphia, PA, U.S.A.
AbeBooks seller since February 2, 2016
Shipping rates within U.S.A.
| Item | 3 to 8 business days | 3 to 6 business days |
|---|---|---|
| First item | £ 0.00 | £ 2.95 |
Payment methods
Store description
Specialty
Сollege textbooks and trade booksSeller's business information
AZ Texts LLC
228 Park Ave S Suite 38827
New York, NY U.S.A. 10003
Terms of sale
30 days hassle-free returns guaranteed!
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to BooksRun, Philadelphia, Pennsylvania, U.S.A., without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.