A Master Framework for the CRM Center of Excellence | Introducing Universal Standards for Customer Relationship Management CoEs
Language: English
Published by Velu Palani, 2024
- Softcover
- New



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A Master Framework for the CRM Center of Excellence | Introducing Universal Standards for Customer Relationship Management CoEs | Velu Palani (u. a.) | Taschenbuch | Englisch | 2024 | Velu Palani | EAN 9798218521370 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
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- Title
- A Master Framework for the CRM Center of Excellence | Introducing Universal Standards for Customer Relationship Management CoEs
- Author
- Velu Palani (u. a.)
- Publisher
- Velu Palani
- Publication year
- 2024
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 13
- 9798218521370
- Item weight
- 445 grams
- Dimensions
- 280 x 216 x 9 mm
- Seller catalogs
- Bücher
In today’s competitive landscape, aligning Customer Relationship Management (CRM) with your business goals is crucial for driving revenue, customer loyalty, and operational efficiency.
A Master Framework for the CRM Center of Excellence provides a step-by-step guide to building and optimizing a CRM CoE that powers tangible business results.
This book, written by industry veterans Velu Palani and Charlie Havens, offers a proven framework for streamlining CRM efforts and achieving long-term success. It fills the gap experienced by enterprise IT and business executives focused on Salesforce CRM platform architecture, data, and delivery management.
With decades of experience in CRM strategy and business transformation, Palani and Havens share insights that help you improve customer satisfaction, increase profitability, and enhance operational efficiency.
Through real-world case studies, you’ll learn how to leverage emerging technologies like generative AI to transform CRM strategies and achieve measurable outcomes that drive business growth.
What you will learn:
- How to create a CRM CoE that drives measurable business outcomes like increased revenue and reduced churn.
- Best practices to optimize CRM functions for maximum cost efficiency and productivity.
- Key principles for managing CRM data and ensuring governance for better decision-making.
- How to integrate AI and emerging technologies to gain a competitive edge and transform your CRM strategy.
- Real-world applications and case studies that guide your CRM CoE development
"Synopsis" may belong to another edition of this title.
About the Author
Charlie Havens is an expert in CRM governance, change management, and the strategic execution of Salesforce-driven initiatives. Charlie has played pivotal roles in corporate and nonprofit sectors, including co-founding the Salesforce Platform Strategic Enablement Team at Health Care Service Corporation. His expertise lies in translating complex business needs into actionable IT solutions, particularly for Salesforce Sales Cloud implementations.Charlie's leadership extends to fostering collaborative CRM communities, exemplified by his role in establishing the Chicago Salesforce Partner User Group, which became one of the largest of its kind in the U.S. Known for his practical approach, Charlie champions scalable strategies that empower CRM Centers of Excellence to achieve sustainable success.Over the past decade, Charlie has partnered with Velu Palani to create innovative business technology solutions that address the challenges of CRM CoE leadership. Their collaborative efforts reflect a shared dedication to embedding standardized frameworks and best practices into CRM operations, resulting in this comprehensive guide to transforming CRM Centers of Excellence.
"About the title" may belong to another edition of this title.
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