Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience

Wilson, Pamela

ISBN 10: 0997875445 / ISBN 13: 9780997875447

Published by BIG Brand Books, 2016

Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00044641786

Synopsis:

Ready to hit publish with confidence?

Content marketing is how marketing happens today. You know you want to use it, but you're unsure about where to start. You may not feel confident about your writing abilities, either.

Master Content Marketing is a step-by-step guide through the content marketing process.

Pamela Wilson's 30 years of marketing experience infuse the guidance in the book.

"Scores of people profess to be content marketing experts. Who can you trust? You can trust Pamela Wilson." – Brian Clark, CEO Rainmaker Digital and founder of Copyblogger (from the Foreword)

This book breaks down the content marketing process so you have what you need to create consistently excellent content that's effective and fun to put together. This system works for both B2B (business-to-business) and B2C (business-to-consumer) content.

Read Master Content Marketing and you'll come away with:

• Clear content marketing goals so you know what to aim for
  
• Step-by-step guidance for creating your content: you'll never get stuck again!
  
• A content marketing strategy that builds your audience with every piece of content you create
  
• Content marketing examples that will show you what to aim for
  
• Ideas and templates for headlines, subheads, first sentences, and more
  
• The encouragement, resources, and guidance you need as you build your online presence with content marketing
  

During her award-winning 30-year marketing career, Pamela Wilson has helped local, national, and international clients communicate their messages effectively. Her passion is teaching — and she has a gift for making complex topics simple and easy to understand.

She wrote Master Content Marketing to provide step-by-step help to empower people (even non-writers) to create effective content marketing in a stress-free, fun, and repeatable way.

What will happen to your online presence when hit publish with confidence? Read Master Content Marketing and find out!

Bibliographic Details

Title: Master Content Marketing: A Simple Strategy ...
Publisher: BIG Brand Books
Publication Date: 2016
Binding: Soft cover
Condition: Very Good