Title: Mass Media Research: An Introduction (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism)
Publisher: Wadsworth Publishing
Publication Date: 2005
Language: English
ISBN 10: 0534647189
ISBN 13: 9780534647186
Binding: Soft cover
Condition: Acceptable

About this title

Synopsis

MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.

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