Synopsis
Mass customization and personalization are widely appreciated as viable and promising strategies which aim to provide products and services that best serve individuals' personal needs with near mass production efficiency. Mass Customization for Personalized Communication Environments: Integrating Human Factors focuses on the customization of services and communication environments to advance user satisfaction and provide a total redefinition of the way goods and services are created or sold and customers and vendors interact. This authoritative collection of chapters offers relevant theoretical foundations, principles, methodologies, frameworks, and best practices within the field of research.
About the Author
Costas Mourlas has been an assistant professor at the National and Kapodistrian University of Athens (Greece) with the Department of Communication and Media Studies since 2002. He obtained his PhD from the Department of Informatics, University of Athens (1995) and graduated from the University of Crete (1988) with a diploma in computer science. He was an ERCIM fellow for post-doctoral studies through research in STFC, UK (1998). He was employed as a lecturer at the University of Cyprus, Department of Computer Science (1999 till 2002). His previous research work focused on distributed multimedia systems with adaptive behavior, quality of service issues, streaming media, and the Internet. His current main research interest is in the design and development of intelligent environments that provide adaptive and personalized context to the users according to their preferences, cognitive characteristics, and emotional state. He has several publications including edited books, chapters, articles in journals, and conference contributions. Dr. C. Mourlas has taught various undergraduate as well as postgraduate courses in the Department of Computer Science of the University of Cyprus and the Deparment of Communication and Media Studies of the University of Athens. Furthermore, he has coordinated and actively participated in numerous national and EU funded projects. Panagiotis Germanakos, PhD, is a research scientist in the Laboratory of New Technologies, Faculty of Communication & Media Studies, National & Kapodistrian University of Athens and of the Department of Computer Science, University of Cyprus. He obtained his PhD from the University of Athens (2008) and his MSc in international marketing management from the Leeds University Business School (1999). He earned his BSc in computer science and also holds a HND diploma of technician engineer in the field of computer studies. His research interest is in Web adaptation and personalization environments and systems based on user profiling/filters encompassing amongst others visual, mental, and affective processes, implemented on desktop and mobile / wireless platforms. He has several publications, including co-edited books, chapters, articles in journals, and conference contributions. Furthermore, he actively participates in numerous national and EU funded projects that mainly focus on the analysis, design, and development of open interoperable integrated wireless/mobile and personalized technological infrastructures and systems in the ICT research areas of e-government, e-health, and e-learning and has extensive experience in the provision of consultancy of large-scaled IT solutions and implementations in the business sector.
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