Mass Communications Research Resources : An Annotated Guide

Language: English

Published by Taylor & Francis Ltd (Sales) Jan 2017, 2017

1138980544 / 9781138980549

Series: Book 101 of 135 - Routledge Communication

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - This reference book is designed as a road map for researchers who need to find specific information about American mass communication as expeditiously as possible. Taking a topical approach, it integrates publications and organizations into subject-focused chapters for easy user reference. The editors define mass communication to include print journalism and electronic media and the processes by which they communicate messages to their audiences. Included are newspaper, magazine, radio, television, cable, and newer electronic media industries. Within that definition, this volume offers an indexed inventory of more than 1,400 resources on most aspects of American mass communication history, technology, economics, content, audience research, policy, and regulation. The material featured represents the carefully considered judgment of three experts -- two of them librarians -- plus four contributors from different industry venues. The primary focus is on the domestic American print and electronic media industries. Although there is no claim to a complete census of all materials on print journalism and electronic media -- what is available is now too vast for any single guide -- the most important and useful items are here. The emphasis is on material published since 1980, though useful older resources are included as well. Each chapter is designed to stand alone, providing the most important and useful resources of a primary nature -- organizations and documents as well as secondary books and reports. In addition, online resources and internet citations are included where possible.…

Seller Inventory # 9781138980549

Title
Mass Communications Research Resources : An Annotated Guide
Author
Susan M Hill
Publisher
Taylor & Francis Ltd (Sales) Jan 2017
Publication year
2017
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
1138980544
ISBN 13
9781138980549
Item weight
308 grams
Dimensions
229x152x12 mm
Series
Book 101 of 135: Routledge Communication

AHA-BUCH GmbH

Einbeck, Germany

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