Mass Communication Theory : Foundations, Ferment, and Future (with InfoTrac)

Davis, Dennis K., Baran, Stanley J.

ISBN 10: 0534561632 / ISBN 13: 9780534561635

Published by Wadsworth, 2002

Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 8399609-6

Synopsis:

This new edition provides a comprehensive, historically based, introduction to mass communication theory. Clearly written with examples, graphics and other materials it illustrates key theories.

Review: SECTION I: INTRODUCTION TO MASS COMMUNICATION THEORY 1. 1. Understanding and Evaluating Mass Communication Theory 3. 2. Four Eras of Mass Communication Theory. SECTION II: THE ERA OF MASS SOCIETY AND MASS CULTURE. 3. The Rise of Media Industries and Mass Society Theory. 4. The Rise of Media Theory in the Age of Propaganda. 5. Normative Theories Of Mass Communication. SECTION III: FROM LIMITED-EFFECTS TO CRITICAL CULTURAL THEORIES: FERMENT IN THE FIELD. 6. The Rise of Limited-Effects Theory. 7. Moving Beyond Limited Effects: Focus on Functionalism and Children. 8. The Emergence Of Critical And Cultural Theories Of Mass Communication. SECTION IV: CONTEMPORARY MASS COMMUNICATION THEORY: FROM ACTIVE-AUDIENCE TO MEANING-MAKING THEORIES. 9. Audience Theories: Uses, Reception, and Effects. 10. Media and Society: The Role of Media in the Social World. 11. Media and Culture Theories: Meaning-Making in the Social World. 12. Afterword: The Future of Media Theory and Research. References. Index.

Bibliographic Details

Title: Mass Communication Theory : Foundations, ...
Publisher: Wadsworth
Publication Date: 2002
Binding: Soft cover
Condition: Very Good
Edition: 3rd Edition