Mass Communication Research Methods

Newbold Chris Negrine Ralph Cottle Simon Hansen Anders

ISBN 10: 033361710X / ISBN 13: 9780333617106

Published by MacMillan, 1998

About this Item

PRINT ON DEMAND pp. 360.

Seller Inventory # 184551383

Bibliographic Details

• Title: Mass Communication Research Methods
• Publisher: MacMillan
• Publication Date: 1998
• Language: English
• ISBN 10: 033361710X
• ISBN 13: 9780333617106
• Binding: Soft cover
• Condition: New

About this title

Synopsis

Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion on how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences. Drawing widely on examples from communications research literature, the authors describe the development and application of each method and the details of the steps involved, giving examples of research instruments as appropriate.

About the Author

Anders Hansen is Associate Professor in the School of Media, Communication and Sociology at the University of Leicester, UK.; CHRIS NEWBOLD is Lecturer in Mass Communications at the University of Leicester, UK.; Imported from ONIX; RALPH NEGRINE is Professor of Political Communication at the University of Sheffield, UK.; SIMON COTTLE is Reader in Mass Communications at Bath College of Higher Education, UK.