Mass Communication delivers an engaging and compact introduction to the field of mass comm without the glitz that does little to improve students′ ability to be smarter consumers of media or think critically about the media′s role in today′s society. Ralph E. Hanson combines solid content, incisive analysis, fun and conversational writing in a highly readable and informative text.

Employing an effective media literacy perspective, Hanson shows students that media are not something to be feared or demonized, but rather are an essential part of our lives that should be thoughtfully consumed. Updated to reflect changes in the media landscape, Mass Communication offers expanded discussion of:

• the role of social media in breaking domestic and international news stories

• video games as a form of interactive media

• the newspaper industry′s continuing financial woes

• further consolidation of the media industry with the NBC/Comcast merger and the News Corporation′s purchase of the Wall Street Journal

• public relations as a way of creating, developing, and nurturing relationships between an organization and its key publics

• integrated marketing communication in the advertising chapter.

Key Features:

• chapter-opening vignettes feature media professionals from Jon Stewart and Annie Leibovitz to Steve Jobs and Twitter founders Evan Williams, Jack Dorsey, and Biz Stone

• timelines place important media events in a broader historical context

• test your media literacy boxes showcase current research, interviews, or noteworthy events with questions that model critical thinking, helping to cultivate critical media consumption

• a marginal glossary helps reinforce learning of key concepts as students read.

About the Author

Ralph E. Hanson is a professor in the communication department at the University of Nebraska at Kearney, where he teaches courses in writing, blogging, reporting, and mass communication. Previously, he was on the faculty at West Virginia University and Northern Arizona University. He has been teaching introduction to mass communication for more than twenty-five years, and he has worked extensively on developing online courses and degree programs. Hanson has a bachelor’s degree in journalism and anthropology from Iowa State University, a master’s degree in journalism from Iowa State, and a doctorate in sociology from Arizona State University. He recently completed a book chapter on the long-standing connections between the Martin Luther King Jr. holiday and the NFL’s Super Bowl. When Ralph is not out on his motorcycle riding to places a long way from Nebraska, he is blogging on mass communication issues at http://ralphehanson.com. He tweets as @ralphehanson.

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