nach der Bestellung gedruckt Neuware - Printed after ordering - FIFTH EDITION REVISED & UPDATED The fourth 'industrial revolution' is already upon us. Mass communication has played a key role in the emergence and advancement of each of the four industrial revolutions. Information and communication technologies (ICTs), from book publishing, the press and telegraph to cinema, recorded music, radio, television, computers, the internet and the mobile phone, have accelerated the diffusion and adoption of the many innovations spawned by these revolutions. Mass Communication in India begins with an introduction to mass communication theory (Chapter 1); this is followed by dedicated chapters (2 to 8) on journalism, cinema, radio, television, music, book publishing and the folk media. The remaining chapters (9 to 14) are given over to advertising and public relations, media audiences, mass communication and society, development communication, IT, telecommunications and the internet, and intellectual property rights (IPR) related to the mass media. Each chapter ends with a comprehensive list of recent publications for further reading. This fifth edition expands, revises and updates the critical analysis of both traditional mass media and the new digital social media in the context of the changing socio-cultural and political-economic scenario in India and around the world; the analysis is from the theoretical perspectives of political economy and cultural studies. KEVAL J. KUMAR is an adjunct professor at MICA, Ahmedabad, and visiting faculty at IIM Indore and Flame University, Pune. Formerly, he was reader at Pune University and director at Symbiosis Institute of Media and Communication. He is the author of Media Education, Communication and Public Policy: An Indian Perspective and co-author of Environmentalism and the Mass Media: The North-South Divide. He has contributed entries to Wiley Blackwell's international encyclopedias of communication and over 50 research papers to edited books and journals.

Seller Inventory # 9788172243739

Contact seller

Report this item

Bibliographic Details

Title: Mass Communication in India, Fifth Edition
Publisher: Jaico Publishing House
Publication Date: 1999
Language: English
ISBN 10: 8172243731
ISBN 13: 9788172243739
Binding: Taschenbuch
Edition: 3rd Edition
Condition: Neu
Dimensions: 216 millimeters width by 140 millimeters height by 37 millimeters depth
Weight: 892 grams

About this title

Synopsis

Keval J. Kumar is the founder-director of the Resource Centre for Media Education and Research (RECMER), Pune. He is a former Professor and Director, Symbiosis Institute of Mass Communication, and a former Reader and HOD, Department of Communication and Journalism, University of Pune, where he continues to guide Ph.D. students.

He has been Visiting Professor at the Institute for Media Studies, Siegen University, Siegen, and Jacobs University, Bremen, Germany. He has also taught at Ohio State University, Columbus (USA), and Bahrain Training Institute, Manama. Currently, he is Adjunct/Visiting Faculty at the International School of Business and Media (ISB&M), Mudra Institute of Communication, Ahmedabad (MICA), and Indira School of Communication.

Prof. Kumar has a doctorate in Mass Communication from the University of Leicester (UK). He is the author of seven other books. He has published widely in academic journals and also in a number of edited books on the discipline of Communication. He was Chair of the Media Education Research Section, International Association of Media and Communication Research (IAMCR), from 1998 to 2006. He is an Associate Member of ORBICOM, the Association of UNESCO Chairs in Communication, and the Chief Advisor to the NCERT?s syllabus and textbook committee on ?Media Studies?.

?Mass Communication in India is a result of the author?s in-depth study and understanding of the media. It is a pleasure reading a book which is full of information backed up by facts and figures. The book is compact with each section and sub-section having a list of Suggested Readings, and it is heartening to note that most of the books suggested are that of Indian authors.

The book has five sections. The first deals with a general introduction to communication theory. The second entitled ?Mass Media? is divided into journalism, radio, television, cinema, advertising, public relations, folk media and group media. The third section is devoted to the psychology and sociology of the audience. The fourth section on ?The Effects of the Mass Media? and the fifth on ?Media and Development? deal with audience behaviour and the concept of development well supported by research studies? The book meets its objective of being a textbook as well as a book that gives an overview of mass communication in India.?

? Dr. J. Bhagyalakshmi, Communicator: Quarterly Journal of the Indian Institute of Mass Communication, New Delhi.

"About this title" may belong to another edition of this title.

Store Description

Das Unternehmen AHA-BUCH GmbH: Seit der Gr�ndung von AHA-BUCH im Juli 2005 ist unser Hauptziel, zufriedenen Kunden so schnell und so preisg�nstig wie m�glich ihren B�cherwunsch zu erf�llen. Unsere Firma besch�ftigt 16 Mitarbeiter, die nur ein Ziel kennen: den Kunden und seine W�nsche! Auf �ber 3700 m2 Fl�che haben wir �ber 100.000 B�cher, Modernes Antiquariat und Spiele auf Lager.

Visit Seller's Storefront

Seller's business information

AHA-BUCH GmbH
Garlebsen 48, Einbeck, 37574, Germany

Sale & Shipping Terms

Terms of Sale

General Terms and Conditions and Customer Information / Privacy Policy

I. General Terms and Conditions

� 1 Basic provisions

(1) The following terms and conditions apply to all contracts that you conclude with us as a provider (AHA-BUCH GmbH) via the Internet platforms AbeBooks and/or ZVAB. Unless otherwise agreed, the inclusion of any of your own terms and conditions used by you will be objected to

(2) A consumer within the meaning of the following regulations is any natural person who concludes...

More Information

Right of withdrawal

If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.

Information regarding the right of withdrawal

Statutory right to withdraw

You have the right to withdraw from this contract within 14 days without giving any reason.

The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.

To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.

To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.

Effects of withdrawal

If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).

We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.

We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.

We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.

We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.

You shall send back the goods or hand them over to AHA-BUCH GmbH, Einbeck, Germany, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.

Exceptions to the right of withdrawal

The right of withdrawal does not apply to:

The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.

Shipping Terms

We ship your order after we received them
for articles on hand latest 24 hours,
for articles with overnight supply latest 48 hours.
In case we need to order an article from our supplier our dispatch time depends on the reception date of the articles, but the articles will be shipped on the same day.

Our goal is to send the ordered articles in the fastest, but also most efficient and secure way to our customers.

Shipping rates from Germany to U.S.A.

Shipping rates from Germany to U.S.A.
Order quantity	30 to 40 business days	7 to 14 business days
First item	� 54.92	� 63.44

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.

Detailed Seller Information