Mass Communication : Concepts and Processes

Language: English

Published by Reference Press, New Delhi, 2006

8184050097 / 9788184050097

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Seller: Vedams eBooks (P) Ltd, New Delhi, IndiaVedams eBooks (P) Ltd

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Hardcover

Condition: Used - As new

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Item description from seller

Contents Preface. 1. Introduction to modern mass communication. 2. Modern media environment. 3. Concepts and processes of mass communication. 4. Theories of mass communication. 5. Functions of mass media. 6. Mass media and culture. 7. Media and social responsibility. 8. Traditional mass media. 9. Internet as a global medium of communication. 10. Governance of mass media. 11. Mass communication in the age of globalisation. 12. Modern communication network. Index. The pedagogical features of this book are designed to support and improve media literacy skills. It lays out the elements of media literacy and the emphasis on media literacy is woven throughout the text. Other media literacy topics include modern methods of mass communication evaluating news based on anonymous sources and protecting personal privacy on the internet. Today no discussion of any mass medium makes sense prior to understanding of the internet. The book discusses how talk shows influence the viewing audience and whether this influence is beneficial or detrimental. 279 pp.…

Seller Inventory # 59022

Title
Mass Communication : Concepts and Processes
Author
Narendra Tripathi
Publisher
Reference Press, New Delhi
Publication year
2006
Condition
As New
Binding
Hardbound
Language
English
ISBN 10
8184050097
ISBN 13
9788184050097
Edition
New

Vedams eBooks (P) Ltd

New Delhi, India

4-star seller

AbeBooks seller since January 30, 2009

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