Mass Appeal: Communicating Policy Ideas in Multiple Media
Gest, Justin
ISBN 10: 0190062185 ISBN 13: 9780190062187
Published by Oxford University Press, 2020
Used
Paperback
From
ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since 2 July 2009
This specific item is no longer available.
About this Item
Description:
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0190062185I4N00
Synopsis:
Public policy education is oriented around the development of innovative ideas for how to improve governance and make society better. However, it undervalues a critical tool for translating policy ideas into action: the ability to communicate ideas broadly, strategically, and effectively. Drawing on his past frustration with translating his research from academia to the public sphere, Justin Gest has written a primer for public policy students, researchers, and policy professionals on how to turn analyses and memos into clear and persuasive campaigns. This book outlines the principles, structure, and target audience for different media essential to policy communication. Including advice from practitioners and illustrative examples, Gest explains the indispensability of pithiness to clear communication and how to achieve it.
About the Author:
Justin Gest is Associate Professor of Policy and Government at George Mason University's Schar School of Policy and Government. He is the author of Apart: Alienated and Engaged Muslims in the West (2010); The New Minority: White Working Class Politics in an Age of Immigration and Inequality (2016); The White Working Class: What Everyone Needs to Know (2018); and co-author of Crossroads: Comparative Immigration Regimes in a World of Demographic Change (2018). In 2014 and 2020, he received Harvard University's Joseph R. Levenson Memorial Teaching Prize and George Mason University's Teaching Excellence Award, respectively each university's highest award for faculty teaching.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Mass Appeal: Communicating Policy Ideas in ...
Publisher: Oxford University Press
Publication Date: 2020
Binding: Paperback
Condition: Very Good
Dust Jacket Condition: No Jacket