The Martech Handbook

Language: English

Published by Kogan Page Ltd, GB, 2022

1398606464 / 9781398606463

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Seller: Rarewaves USA, HEBRON, KY, U.S.A.Rarewaves USA

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Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing.It can be hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as well as to use martech to its full potential. The Martech Handbook provides a clear and step-by-step framework for understanding and selecting various forms of marketing technology to drive business value in all areas of marketing, from CX, automation and lead management, to reporting and analysis as well as designing and orchestrating a tech stack that brings them all together.This book also explores getting buy-in, scaling martech within organizations depending on their needs, size and budget as well as measurement, monitoring and governance. Written by an award-winning martech leader, it features case studies and examples from companies including Spotify and Amazon alongside frameworks, question checklists, and interviews with leading industry practitioners. This is an essential resource for augmenting your marketing and achieving key objectives through leveraging technology.…

Seller Inventory # LU-9781398606463

Title
The Martech Handbook
Author
Darrell Alfonso
Publisher
Kogan Page Ltd, GB
Publication year
2022
Condition
New
Binding
Hardback
Language
English
ISBN 10
1398606464
ISBN 13
9781398606463
Item weight
605 grams

Rarewaves USA

HEBRON, KY, U.S.A.

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AbeBooks seller since June 10, 2025

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