Marketing's Role in Economic Development (Hardcover)
Language: English
Published by Bloomsbury Publishing Plc, Westport, 1993
- Hardcover
- New
Seller: CitiRetail, Stevenage, United KingdomCitiRetail
AbeBooks seller since June 29, 2022
Condition: New
£ 71.99
Quantity: 1 available
Add to basketItem description from seller
Hardcover. This ground-breaking book examines marketing's impact on economic development. Focused on the less developed and newly industrialized countries, Campbell and Reddy outline how marketing can and should be used as a primary tool by government, business, and private planners. Analysis of Japan's post-war economic development is used as a starting point for the book's development of a macro-behavioral model. The model, centered on marketing, includes the constructs of attitude, adaptation, and achievement orientation as the macro-behavioral keys of development. The model explains how those keys function best in an environment where government, business, and labor interact to facilitate development in a market economy.After reviewing some definitional aspects of marketing and economic development, the book examines marketing's role in less developed countries. It examines the conditions in the former USSR and its satellites and shows how marketing could facilitate their vitally needed economic development. The model, based on Japan's development, is proposed. It is then shown how the model can explain the successful economic development of Setubal, Portugal. India is examined as an example of the countries which should apply the model to hasten economic development. The model explains how those keys function best in an environment where government, business, and labor interact to facilitate development in a market economy.After reviewing some definitional aspects of marketing and economic development, the book examines marketing's role in less developed countries. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…
Seller Inventory # 9780899307664
- Title
- Marketing's Role in Economic Development (Hardcover)
- Author
- David P. Campbell
- Publisher
- Bloomsbury Publishing Plc, Westport
- Publication year
- 1993
- Condition
- new
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0899307663
- ISBN 13
- 9780899307664
After reviewing some definitional aspects of marketing and economic development, the book examines marketing's role in less developed countries. It examines the conditions in the former USSR and its satellites and shows how marketing could facilitate their vitally needed economic development. The model, based on Japan's development, is proposed. It is then shown how the model can explain the successful economic development of Setubal, Portugal. India is examined as an example of the countries which should apply the model to hasten economic development.
"Synopsis" may belong to another edition of this title.
About the Author
ALLAN C. REDDY is Professor of Marketing at Valdosta State University, Valdosta, Georgia. He has published in International Journal of Management, Journal of Applied Business Research, Journal of Health Care Marketing, and other business journals.
DAVID P. CAMPBELL is Associate Professor of Marketing at Valdosta State University. His research has been widely published in such forums as the Journal of the Academy of Marketing Science, Journal of Business and Entrepreneurship, and several proceedings.
"About the title" may belong to another edition of this title.
CitiRetail
Stevenage, United Kingdom
AbeBooks seller since June 29, 2022
Shipping rates from United Kingdom to U.S.A.
| Item | 7 to 14 business days | 7 to 60 business days |
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| First item | £ 37.00 | £ 37.00 |
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