Marketing's Role in Economic Development
Language: English
Published by Praeger, 1993
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 98.86
Quantity: 2 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - This ground-breaking book examines marketing's impact on economic development. Focused on the less developed and newly industrialized countries, Campbell and Reddy outline how marketing can and should be used as a primary tool by government, business, and private planners. Analysis of Japan's post-war economic development is used as a starting point for the book's development of a macro-behavioral model. The model, centered on marketing, includes the constructs of attitude, adaptation, and achievement orientation as the macro-behavioral keys of development. The model explains how those keys function best in an environment where government, business, and labor interact to facilitate development in a market economy.After reviewing some definitional aspects of marketing and economic development, the book examines marketing's role in less developed countries. It examines the conditions in the former USSR and its satellites and shows how marketing could facilitate their vitally needed economic development. The model, based on Japan's development, is proposed. It is then shown how the model can explain the successful economic development of Setubal, Portugal. India is examined as an example of the countries which should apply the model to hasten economic development.…
Seller Inventory # 9780899307664
- Title
- Marketing's Role in Economic Development
- Author
- David P. Campbell
- Publisher
- Praeger
- Publication year
- 1993
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 0899307663
- ISBN 13
- 9780899307664
- Item weight
- 336 grams
- Dimensions
- 222x145x12 mm
After reviewing some definitional aspects of marketing and economic development, the book examines marketing's role in less developed countries. It examines the conditions in the former USSR and its satellites and shows how marketing could facilitate their vitally needed economic development. The model, based on Japan's development, is proposed. It is then shown how the model can explain the successful economic development of Setubal, Portugal. India is examined as an example of the countries which should apply the model to hasten economic development.
"Synopsis" may belong to another edition of this title.
About the Author
ALLAN C. REDDY is Professor of Marketing at Valdosta State University, Valdosta, Georgia. He has published in International Journal of Management, Journal of Applied Business Research, Journal of Health Care Marketing, and other business journals.
DAVID P. CAMPBELL is Associate Professor of Marketing at Valdosta State University. His research has been widely published in such forums as the Journal of the Academy of Marketing Science, Journal of Business and Entrepreneurship, and several proceedings.
"About the title" may belong to another edition of this title.
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