Marketing strategies in Development Banks (DBN Namibia)

Language: English

Published by LAP LAMBERT Academic Publishing Apr 2019, 2019

3330047607 / 9783330047600

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Softcover

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This item is printed on demand - Print on Demand Titel. Neuware -The purpose of the study was to investigate how effective are the banking and investment banks are effective and ways to improve income and investment funds distribution. The research was carried out at in Gobabis with Development Bank of Namibia Clients. Management and customers of Development Bank of Namibia were the respondents. Data was collected using an interview and questionnaires. The study established that marketing strategies are a tool which can be used to create an environment that allows effective income and funds distribution to ensure focus on national goals, stipulated in Vision 2030. The study discovered that offensive marketing strategies are the most effective marketing strategies, in competitive retail banking and less informed population environment which can enable them to achieve theirs and nation¿s goals. It was recommended that a combination of offensive marketing strategies are the most effective because they create an advantage based on many building blocks instead of just one block.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 72 pp. Englisch.…

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Bibliographic details

Title
Marketing strategies in Development Banks (DBN Namibia)
Author
Desire Mapfumo
Publisher
LAP LAMBERT Academic Publishing Apr 2019
Publication year
2019
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3330047607
ISBN 13
9783330047600
Item weight
125 grams
Dimensions
220x150x5 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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