Marketing strategies in Development Banks (DBN Namibia)
Language: English
Published by LAP LAMBERT Academic Publishing Apr 2019, 2019
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 35.26
Quantity: 2 available
Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -The purpose of the study was to investigate how effective are the banking and investment banks are effective and ways to improve income and investment funds distribution. The research was carried out at in Gobabis with Development Bank of Namibia Clients. Management and customers of Development Bank of Namibia were the respondents. Data was collected using an interview and questionnaires. The study established that marketing strategies are a tool which can be used to create an environment that allows effective income and funds distribution to ensure focus on national goals, stipulated in Vision 2030. The study discovered that offensive marketing strategies are the most effective marketing strategies, in competitive retail banking and less informed population environment which can enable them to achieve theirs and nation's goals. It was recommended that a combination of offensive marketing strategies are the most effective because they create an advantage based on many building blocks instead of just one block. 72 pp. Englisch.…
Seller Inventory # 9783330047600
Bibliographic details
- Title
- Marketing strategies in Development Banks (DBN Namibia)
- Author
- Desire Mapfumo
- Publisher
- LAP LAMBERT Academic Publishing Apr 2019
- Publication year
- 2019
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3330047607
- ISBN 13
- 9783330047600
- Item weight
- 125 grams
- Dimensions
- 220x150x5 mm
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
Shipping rates from Germany to U.S.A.
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BuchWeltWeit Ludwig Meier e.K.
Germany
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