Marketing concept for a continuing professional development event (Paperback)
Language: English
Published by Our Knowledge Publishing, 2026
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 50.65
Quantity: 1 available
Add to basketItem description from seller
Paperback. Nowadays, innovation is of central importance to the vast majority of companies. Thanks to their capacity for innovation and the associated key factors, companies are growing faster and achieving sustainable profitability. The topic of innovation is the focus of many conferences worldwide, which has led, as a side effect, to the development of conference tourism. However, competition between conferences is fierce; in Austria alone, an average of up to 19 conferences take place every day. In 2013, there were at least 3,341 conferences across Austria. In Villach, the Innovation Congress was successfully organised and held for the sixth time. With the accompanying aim of developing a marketing concept to position and optimise the congress even more effectively in future, the Innovation Congress and its key competitors were analysed. Based on an analysis of the current situation, a SWOT analysis and the marketing mix, the Villach Innovation Congress was assessed and proposals for improvement were drawn up. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
Seller Inventory # 9786630262834
- Title
- Marketing concept for a continuing professional development event (Paperback)
- Author
- Sara Wassermann
- Publisher
- Our Knowledge Publishing
- Publication year
- 2026
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 6630262832
- ISBN 13
- 9786630262834
"Synopsis" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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|---|---|---|
| First item | £ 0.00 | £ 0.00 |
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