Marketing Tourist Destinations in Emerging Economies: Towards Competitive and Sustainable Emerging Tourist Destinations (Palgrave Studies of Marketing in Emerging Economies)
Language: English
Published by Palgrave Macmillan, 2021
Series: Book 6 of 12 - Palgrave Studies of Marketing in Emerging Economies
- Hardcover
- New
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- Title
- Marketing Tourist Destinations in Emerging Economies: Towards Competitive and Sustainable Emerging Tourist Destinations (Palgrave Studies of Marketing in Emerging Economies)
- Publisher
- Palgrave Macmillan
- Publication year
- 2021
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 3030837106
- ISBN 13
- 9783030837105
- Series
- Book 6 of 12: Palgrave Studies of Marketing in Emerging Economies
While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries.
This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others.
Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.
"Synopsis" may belong to another edition of this title.
About the Author
Ishmael Mensah is a Professor of Tourism and Hospitality Management and Ghana Director of the Confucius Institute at the University of Cape Coast. He is also an external expert at Hunan City University.
Kandappan Balasubramanian is an Associate Professor with the School of Hospitality, Tourism and Events, Taylor's University, Malaysia.
Mohd Raziff Jamaluddin, is a senior member of the Faculty of Hotel and Tourism Management in the biggest university in Malaysia, Universiti Teknologi MARA.
S. Mostafa Rasoolimanesh is an Associate Professor at the School of Hospitality, Tourism & Events, at Taylor's University. Mostafa is an editorial board member of more than 10 reputed tourism and hospitality journals.
"About the title" may belong to another edition of this title.
Majestic Books
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