Marketing Theory and Practice in Romania: Model for the Developing World
Language: English
Published by Springer Nature, 2025
- Hardcover
- New
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
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- Title
- Marketing Theory and Practice in Romania: Model for the Developing World
- Author
- Pop, Nicolae Alexandru (Editor)
- Publisher
- Springer Nature
- Publication year
- 2025
- Condition
- Brand New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 3031938747
- ISBN 13
- 9783031938740
- Item weight
- 0.67 kilograms
Over the last three decades, the Romanian economy transitioned from a centralized, nonmarket economy, that outlawed private property, to a thriving, free-market economy. During this time, it had to overcome non-marketed mentalities, the novelty of private ownership, develop a civil society, absorb numerous political shocks, content with the global digital revolution, and compete with foreign rivals. This book explores the marketing experiences in Romania over this period to provide insights for other developing nations, such as Asia, Africa, and South America. It provides a blend of marketing concepts and analytical tools as well as case studies. It explores such topics as artificial intelligence, neuromarketing, introduction to international marketing, relationship marketing, sports marketing, retail marketing, marketing in family businesses, and tourism marketing, to name a few. This book is useful for researchers, scholars, academics, students and practitioners interested in international marketing and marketing strategy, particularly for developing nations.
"Synopsis" may belong to another edition of this title.
About the Author
Nicolae A. Pop is Professor Emeritus in Marketing at the Bucharest University of Economic Studies, Romania. He is also Professor at “Babeş-Bolyai” University of Cluj-Napoca, Politechnica University of Bucharest and the Emanuel University Oradea, Romania at the University of Applied Sciences, Bochum - Germany. He specializes in relationship marketing, international marketing, and neuromarketing. He is co-editor Ethics and Neuromarketing (Springer, 2017). Dr. Pop is holder of the Cross of Merit in the rank of Knight of the Order conferred by the President of the Federal Republic of Germany (2015). He also holds the "Virgil Madgearu” Diploma with the Gold Medal of the Bucharest University of Economic Studies (2017).
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"About the title" may belong to another edition of this title.
Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
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