Marketing Theory and Practice (General Management series of textbooks)
Language: English
Published by Renmin University of Pub. Date :2011-7-1, 2011
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- New
Condition: New
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Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Pages Number: 337 Publisher: People's University of Pub. Date :2011-7-1. Liu dilute compiled by the marketing theory and practice to complete the deal to sell the main line to explain the basic theory and practice. specifically addressing the marketing environment. marketing style. selling interviewing skills. marketing pricing strategy. service strategy. as well as potential customers looking for. the management of existing customers. selling the signing of the contract and other specific content. covering aida. dipada. idepa. fabe other authoritative marketing model . Marketing Theory and Practice to absorb a large number of domestic and latest research results. combined with the actual situation of China's written a number of typical cases. Review scheduled for the end of chapter questions to think. practice questions. case studies and other columns. which will help students to actively participate in courses. Contents: selling papers on the theory outlined in Chapter 1. Section 1 selling marketing the meaning of section 2 of the basic process of selling the first three main tasks to promote the marketing focus of Section 4 - Chapter 2 Industrial marketing elements to promote the first a sales staff to sell products in Section 2 Section 3 Section 4 customer Jim formula and marketing elements to promote the coordination of information in Chapter 3 Section 1 Section 2 Products to sell region-specific information in section 3 the potential client's informationFour Satisfaction guaranteed,or money back.…
Seller Inventory # L65006
- Title
- Marketing Theory and Practice (General Management series of textbooks)
- Author
- LIU ZHEN XI YU ZHONG ZHANG
- Publisher
- Renmin University of Pub. Date :2011-7-1
- Publication year
- 2011
- Condition
- New
- Binding
- paperback
- Language
- English
- ISBN 10
- 7300139221
- ISBN 13
- 9787300139227
"Synopsis" may belong to another edition of this title.
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| Item | 16 to 30 business days | 8 to 16 business days |
|---|---|---|
| First item | £ 13.56 | £ 22.61 |
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