Marketing Strategy: An Integrated Approach
Language: English
Published by States Academic Press Mär 2022, 2022
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 154.38
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Add to basketItem description from seller
Neuware - A marketing strategy refers to a business' avenue for capturing prospective consumer base and turning them into customers of their products or services. A marketing strategy revolves around value proposition, key brand messaging, and data on target customer demographics. A marketing strategy follows 'the four Ps' of marketing: product, price, place, and promotion. Products are the goods or services that a company offers to customers. Price is the cost that consumers pay for a product. Place is the market where the product is made available. Promotion involves advertising, public relations, and promotional plans. This book is a valuable compilation of topics, ranging from the basic to the most complex advancements in the field of marketing. Some of the diverse topics covered herein address the varied branches that fall under this category. The extensive content of this book provides the readers with a thorough understanding of the subject.
Seller Inventory # 9781639893416
- Title
- Marketing Strategy: An Integrated Approach
- Author
- Haley Young
- Publisher
- States Academic Press Mär 2022
- Publication year
- 2022
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 1639893415
- ISBN 13
- 9781639893416
- Item weight
- 866 grams
- Dimensions
- 279x216x16 mm
"Synopsis" may belong to another edition of this title.
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