Marketing Strategy : Implementing and Measuring a Successful Marketing Strategy
Language: English
Published by Kogan Page Okt 2025, 2025
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 44.63
Quantity: 1 available
Add to basketItem description from seller
Neuware - WINNER: The BookFest Spring Book Awards 2022 - Marketing category (first edition)WINNER: Business Book Awards 2022 - Sales & Marketing category (first edition)To see top marketing results in your organization, you need a strategy. Creating a marketing strategy is essential to optimizing success within the marketing industry. Learn how to create and implement an effective framework with this highly awarded, easy-to-follow guide. This new edition of Marketing Strategy covers essential topics, from why strategy is important and how to create it, to how to implement it and measure its success. It features new content on the advancement of Generative AI and how to use it, and fresh and updated real-world examples perspectives from international brands such as Disney. The book explores the key models and frameworks that can be used to analyze the marketing environment, and offers information on segmentation, targeting and positioning. Importantly, it will outline some of the key challenges likely to crop up and gives pre-emptive tools for avoiding them. Marketing Strategy takes a highly practical approach. Chapters are supported by short tasks and templates to complete throughout, to cement the reader's understanding of the concepts discussed. Put together, these tasks create an easy to follow, step-by-step plan for creating a marketing strategy. The framework is adaptable and can be applied to any industry or business. Marketing Strategy also includes online resources to support further learning of content.…
Seller Inventory # 9781398621725
- Title
- Marketing Strategy : Implementing and Measuring a Successful Marketing Strategy
- Author
- Jenna Tiffany
- Publisher
- Kogan Page Okt 2025
- Publication year
- 2025
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 1398621722
- ISBN 13
- 9781398621725
- Edition
- 2nd Edition
- Item weight
- 547 grams
- Dimensions
- 234x156x19 mm
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
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