Marketing Strategy
Hartline, Michael D., Ferrell, O. C., Hartline, Michael
ISBN 10: 0324201400 ISBN 13: 9780324201406
Published by Cengage South-Western, 2004
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Soft cover
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Better World Books, Mishawaka, IN, U.S.A.
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About this Item
Description:
Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 426645-6
Synopsis:
Marketing Strategy is presented from a perspective that guides strategic marketing managementin the social, economic, and technological arenas in which businesses function today. Thistext helps to develop a customer-oriented market strategy and market plan.
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Bibliographic Details
Title: Marketing Strategy
Publisher: Cengage South-Western
Publication Date: 2004
Binding: Soft cover
Condition: Very Good
Edition: 3rd.