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This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems:
- All customers differ
- All customers change
- All competitors react
- All resources are limited.
Structured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process.
Authored by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate, MBA and Executive MBA students of marketing, and practicing executives looking to bring a more systematic approach to their firms’ marketing strategy efforts.
About the Author: Robert Palmatier holds the John C. Narver Chair in Business Administration at the University of Washington, USA, where he teaches marketing strategy in the doctoral, EMBA and MBA programmes. In addition to serving as an Area Editor for Journal of Marketing, Professor Palmatier sits on the editorial review boards for Journal of the Academy of Marketing Science, Journal of Retailing, and Journal of Business-to-Business Marketing. His publications have received multiple awards, including the Harold H. Maynard Award, the Lou W. Stern Award, and the American Marketing Association Best Services Article award. Shrihari (Hari) Sridhar is currently Associate Professor of Marketing, and Center for Executive Development Professor, at the Mays Business School at Texas A&M University. Hari’s research has been published in top-tier scientific journals and practitioner publications (e.g., Marketing Science, Journal of Marketing, Journal of Marketing Research, Quantitative Marketing and Economics, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, and Harvard Business Review). His work as has also received media recognition from National Public Radio (NPR), Reuters Inc., FOX News, and Booz & Co. Hari serves as an area editor for Journal of the Academy of Marketing Science and serves on the editorial review boards for Journal of Marketing, Journal of Marketing Research, Journal of Retailing, and Customer Needs and Solutions. For his research contributions, Hari has received a Marketing Science Institute Young Scholar award and the Varadarajan Award for Early Career Contributions to Marketing Strategy Research.
Title: Marketing Strategy: Based on First ...
Publisher: Palgrave Macmillan 01/03/2017
Publication Date: 2017
Binding: Paperback
Condition: Very Good
Seller: Indiana Book Company, Marion, IN, U.S.A.
Condition: Good. Ships same or next business day with delivery confirmation. Good condition. May or may not contain highlighting. Expedited shipping available. Seller Inventory # 1000010347612-977
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Seller: HPB-Red, Dallas, TX, U.S.A.
Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_390578002
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Seller: Zoom Books East, Glendale Heights, IL, U.S.A.
Condition: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.1137526238.G
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Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. Used book that is in clean, average condition without any missing pages. Seller Inventory # 17207058-6
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Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 17223200-6
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Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 45679346-20
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Seller: The Book Cellar, LLC, Nashua, NH, U.S.A.
paperback. Condition: Poor. Has heavy shelf & corner wear, but still a good reading copy. Has slight water damage that does not affect readability of the book.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Seller Inventory # 10864607
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Seller: The Book Cellar, LLC, Nashua, NH, U.S.A.
paperback. Condition: Poor. Has heavy highlighting, underlining and/or writing, shelf wear, corner wear, CD-ROM or supplement may not be included. The book is still a good reading copy. Has moderate water damage but still a good reading copy.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Seller Inventory # 10864606
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Seller: Anybook.com, Lincoln, United Kingdom
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9781137526236. Seller Inventory # 5952370
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