Marketing Strategies for Total Quality Management in Hospitality Excellence (Hardcover)
Language: English
Published by Igi Global Scientific Publishing, 2026
- Hardcover
- New
Seller: CitiRetail, Stevenage, United KingdomCitiRetail
AbeBooks seller since June 29, 2022
Condition: New
£ 170.99
Quantity: 1 available
Add to basketItem description from seller
Hardcover. In the hospitality industry, marketing strategies have a symbiotic relationship with Total Quality Management (TQM). When these two key characteristics are combined, they prove useful to improve service quality, customer satisfaction, and drive business growth. Therefore, effective marketing strategies that are consistent with TQM principles encourage a culture of continuous improvement and excellence in hospitality firms. The practical applications of integrating marketing strategies with TQM have significant directions for future innovations. Marketing Strategies for Total Quality Management in Hospitality Excellence is invaluable for understanding how to integrate marketing and TQM to enhance service quality and customer satisfaction. Its comprehensive analysis and interdisciplinary approach effortlessly connect marketing activities with quality management systems, using theoretical insights, practical guidance, case studies, and best practices. Covering topics such as eco-tourism, health implications, and augmented reality (AR), this book is an excellent resource for managers, executives, decision-makers, quality managers, hospitality leaders, marketing practitioners, professionals, researchers, scholars, academicians, and more. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…
Seller Inventory # 9798369386088
- Title
- Marketing Strategies for Total Quality Management in Hospitality Excellence (Hardcover)
- Author
- Varinder Singh Rana
- Publisher
- Igi Global Scientific Publishing
- Publication year
- 2026
- Condition
- new
- Binding
- Hardcover
- Language
- English
- ISBN 13
- 9798369386088
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CitiRetail
Stevenage, United Kingdom
AbeBooks seller since June 29, 2022
Shipping rates from United Kingdom to U.S.A.
| Item | 7 to 14 business days | 7 to 60 business days |
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| First item | £ 37.00 | £ 37.00 |
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