Marketing Strategies for Total Quality Management in Hospitality Excellence
Language: English
Published by IGI GLOBAL SCIENTIFIC PUBLISHING, 2026
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
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Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - In the hospitality industry, marketing strategies have a symbiotic relationship with Total Quality Management (TQM). When these two key characteristics are combined, they prove useful to improve service quality, customer satisfaction, and drive business growth. Therefore, effective marketing strategies that are consistent with TQM principles encourage a culture of continuous improvement and excellence in hospitality firms. The practical applications of integrating marketing strategies with TQM have significant directions for future innovations. Marketing Strategies for Total Quality Management in Hospitality Excellence is invaluable for understanding how to integrate marketing and TQM to enhance service quality and customer satisfaction. Its comprehensive analysis and interdisciplinary approach effortlessly connect marketing activities with quality management systems, using theoretical insights, practical guidance, case studies, and best practices. Covering topics such as eco-tourism, health implications, and augmented reality (AR), this book is an excellent resource for managers, executives, decision-makers, quality managers, hospitality leaders, marketing practitioners, professionals, researchers, scholars, academicians, and more.…
Seller Inventory # 9798369386095
- Title
- Marketing Strategies for Total Quality Management in Hospitality Excellence
- Author
- Varinder Singh Rana
- Publisher
- IGI GLOBAL SCIENTIFIC PUBLISHING
- Publication year
- 2026
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 13
- 9798369386095
- Item weight
- 721 grams
- Dimensions
- 254x178x21 mm
About the Author
Dr. Babeet Gupta is currently working as Dean of College of Business at City University Ajman, Ajman, UAE
Dr. Nittan Arora is currently working as Associate Professor & Principal at CT Institute of Management and Technology, Shahpur Jalandhar. Having more than 12 years of working experience in industry and academia. Publish more than 30 papers in National/International journals and conferences. Guided more than 100 students at master level Dissertation. Additional responsibilities as President of Institutional Innovation Council and Dy. Director CCPC
"About the title" may belong to another edition of this title.
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