Marketing Strategies in Food Retailing Industry : A Behavioral Approach

Language: English

Published by LAP LAMBERT Academic Publishing, 2015

3659778370 / 9783659778377

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nach der Bestellung gedruckt Neuware - Printed after ordering - Typically, consumers have actual concerns about the status and origin of the food at the retail market. Even though food related products appear similar to other types of food, the way they are prepared, handled and processed from the origin right up to the retailer's shop needs effective retailing and marketing strategies. The aim of this study is to determine the factors that affect retailers' behavior in the food market, to examine the relationship between retailer's belief, attitude, intention and practice in managing critical points of food compliance for hygiene food. The outcomes of application of the theory of reason action on retailers' behavioral intention in formulating effective marketing strategies are discussed.

Seller Inventory # 9783659778377

Title
Marketing Strategies in Food Retailing Industry : A Behavioral Approach
Author
Naser Valaei
Publisher
LAP LAMBERT Academic Publishing
Publication year
2015
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3659778370
ISBN 13
9783659778377
Item weight
155 grams
Dimensions
220x150x7 mm

AHA-BUCH GmbH

Einbeck, Germany

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