Marketing and Social Media: A Guide for Libraries, Archives, and Museums
Language: English
Published by Bloomsbury Publishing Plc, 2020
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
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Add to basketItem description from seller
Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book serves as both an introductory textbook and as a guide for working professionals interested in developing well-planned evidence-based marketing campaigns. Chapters cover coordinating efforts with the organization's mission, goals, and objectives, how to do a SWOT analysis and environmental scanning, the use of existing data as well as issues in collecting additional data, how to identify and involve stakeholders, a 4-step marketing model, considerations of price, placement, product, and promotion, market research, understanding customer groups and market segmentation, marketing mix strategy and evaluation, promotional activities, channel selection, social media marketing activities, content marketing, social media policies, guidelines, crisis communication, and evidence-based assessment. Discussion of social media and examples of social media marketing activities are included throughout the book, as well as case study examples of marketing and social media campaigns in libraries, archives and museums. This second edition further includes a new final chapter offering step-by-step guidance for brand-new social media managers on how to get started from their first day on the job with social media marketing, management, assessment, strategic planning, and content calendar planning activities, in addition to working with colleagues and managers to integrate social media into work activities across the organization. For educators, this text includes elements which can be developed into classroom or workshop assignments which include pull quotes highlighting important concepts in each chapter, key terms, discussion questions, illustrative case study examples from archives, libraries and museums, and an annotated bibliography for further reading.…
Seller Inventory # 00106631352
- Title
- Marketing and Social Media: A Guide for Libraries, Archives, and Museums
- Author
- Lorri Mon
- Publisher
- Bloomsbury Publishing Plc
- Publication year
- 2020
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1538142953
- ISBN 13
- 9781538142950
- Edition
- 2nd Edition
"Synopsis" may belong to another edition of this title.
About the Author
Christie Koontz is an adjunct professor of marketing at Florida State University’s iSchool as well as San Jose State University iSchool, continuing work in marketing internationally through IFLA, International Federation of Library Agencies.
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
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AbeBooks seller since December 20, 2007
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