Marketing and Smart Technologies
Language: English
Published by Springer Nature Singapore Mrz 2021, 2021
Series: Book 184 of 235 - Smart Innovation, Systems and Technologies
- Hardcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 312.77
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Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies. 832 pp. Englisch.
Seller Inventory # 9789813341821
- Title
- Marketing and Smart Technologies
- Author
- Álvaro Rocha
- Publisher
- Springer Nature Singapore Mrz 2021
- Publication year
- 2021
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 9813341823
- ISBN 13
- 9789813341821
- Item weight
- 1,547 grams
- Dimensions
- 241x160x47 mm
- Series
- Book 184 of 235: Smart Innovation, Systems and Technologies
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
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