Marketing on a Shoestring Budget
Language: English
Published by Rowman & Littlefield Publishers, 2016
Series: Book 45 of 91 - American Association for State and Local History
- Hardcover
- New
Condition: New
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Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. InhaltsverzeichnisList of IllustrationsList of TablesForewordPreface Chapter 1: Marketing BasicsChapter 2: Lay the Foundation and Build a BrandChapter 3: Find Your Audience and Make a PlanChapter 4: Press Releases, Print Media..
Seller Inventory # 447731536
- Title
- Marketing on a Shoestring Budget
- Author
- Pitel, Deborah
- Publisher
- Rowman & Littlefield Publishers
- Publication year
- 2016
- Condition
- New
- Binding
- Gebunden
- Language
- English
- ISBN 10
- 1442263504
- ISBN 13
- 9781442263505
- Series
- Book 45 of 91: American Association for State and Local History
Deborah Pitel covers the pros and cons of each promotional tool so they can judge what is best for their organization. She writes specifically for colleagues who have no formal marketing training and have to work off the “trial and error” method. She covers:
Marketing Strategies for Museum Professionals or Anyone Promoting an EventExpanding Your Audience with Little MoneyGaining Insight From Small Local Museums and Historic SitesLearning to Use Social Media and Other Free Services to Grow Your Promotional ReachCreating an Website on a Small Budget
Examples of successful marketing tools from small museums and historic sites accompany each chapter.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
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