Marketing on a Shoestring Budget (Paperback)

Language: English

Published by Bloomsbury Publishing Plc, Lanham, MD, 2016

1442263512 / 9781442263512

Series: Book 45 of 91 - American Association for State and Local History

  • Softcover
  • New
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Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail

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Paperback. Heres a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from their marketing budget because resources are tight, which can start a vicious cycle of reduced marketing reach, lower visitation, and then even less money for marketing, this guide will help those who need it the most expand their marketing reach as inexpensively as possible. Deborah Pitel covers the pros and cons of each promotional tool so they can judge what is best for their organization. She writes specifically for colleagues who have no formal marketing training and have to work off the trial and error method. She covers:Marketing Strategies for Museum Professionals or Anyone Promoting an EventExpanding Your Audience with Little MoneyGaining Insight From Small Local Museums and Historic SitesLearning to Use Social Media and Other Free Services to Grow Your Promotional ReachCreating an Website on a Small BudgetExamples of successful marketing tools from small museums and historic sites accompany each chapter. Here's a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from their marketing budget because resources are tight, which can start a vicious cycle of reduced marketing reach, lower vi. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9781442263512

Title
Marketing on a Shoestring Budget (Paperback)
Author
Deborah Pitel
Publisher
Bloomsbury Publishing Plc, Lanham, MD
Publication year
2016
Condition
new
Binding
Paperback
Language
English
ISBN 10
1442263512
ISBN 13
9781442263512
Series
Book 45 of 91: American Association for State and Local History

Grand Eagle Retail

Bensenville, IL, U.S.A.

5-star seller

AbeBooks seller since October 12, 2005

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