Marketing Your Services: A Step-by-Step Guide for Small Businesses and Professionals
Language: English
Published by Wiley, 1991
- Hardcover
- Used
Seller: JR Books, Grand Rapids, MI, U.S.A.JR Books
AbeBooks seller since June 28, 2005
Condition: Used - Fine
£ 3.04
Quantity: 1 available
Add to basketSeller Inventory # mon0000006134
- Title
- Marketing Your Services: A Step-by-Step Guide for Small Businesses and Professionals
- Author
- Putman, Anthony O.
- Publisher
- Wiley
- Publication year
- 1991
- Condition
- Fine
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0471509485
- ISBN 13
- 9780471509486
* How to define and promote your services to the right market
* How to differentiate your business from other similar businesses
* How to price and package your services
* How to turn qualified prospects into customers and build long-term relationships with clients
"This is the best book I have seen about Marketing--making your mark in a way that hits the mark. You will be provoked, persuaded, and pleased by this guidebook for painless marketing mastery." --Chip R. Bell Author, Service Wisdom "Simply put, this is the most useful book on marketing for service firms I know of. It is also the best written. Read it." --Clay Carr Author, Front-Line Customer Service "An excellent guide to the marketing maze for any small business that wants to get a firm handle on just what service they provide, and learn how to enjoy making money doing it." --Martin T. Cannon Director, Paper Product Development The Procter & Gamble Company
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JR Books
Grand Rapids, MI, U.S.A.
AbeBooks seller since June 28, 2005
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