Marketing for Services Outsourcing

Srinivas B. Vijayaraghavan

ISBN 10: 1259063747 / ISBN 13: 9781259063749

Published by Tata McGraw-Hill, 2013

About this Item

Like New.

Seller Inventory # ERICA77312590637476

Bibliographic Details

• Title: Marketing for Services Outsourcing
• Publisher: Tata McGraw-Hill
• Publication Date: 2013
• Language: English
• ISBN 10: 1259063747
• ISBN 13: 9781259063749
• Binding: Paperback
• Condition: Like New
• Book Type: book

About this title

Synopsis

Synonymous with the emergence of a New Industry in India and in other emerging countries, Marketing for Services Outsourcing lends itself to the application of marketing to warm up customers to take the plunge. This book looks at the principles of marketing applied to the unique requirements and challenges of this industry.
Dissecting marketing strategy and implementation through a combination of services outsourcing scenarios, real-world examples and case studies, this book is a ready reckoner for anyone playing a marketing role in this industry.