AI in Marketing, Sales and Service : How Marketers without a Data Science Degree can use AI, Big Data and Bots
Language: English
Published by Springer, 2019
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 53.42
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Add to basketItem description from seller
Seller Inventory # 9783030079048
- Title
- AI in Marketing, Sales and Service : How Marketers without a Data Science Degree can use AI, Big Data and Bots
- Author
- Peter Gentsch
- Publisher
- Springer
- Publication year
- 2019
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 303007904X
- ISBN 13
- 9783030079048
- Item weight
- 446 grams
- Dimensions
- 235x155x16 mm
AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management.
This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level.With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you:
- how customer and market potential can be automatically identified and profiled;
- how media planning can be intelligently automated and optimized with AI and Big Data;
- how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter;
- how you can optimize Customer Journeys based on Algorithmics and AI; and
- how to conduct market research in more efficient and smarter way.
"Synopsis" may belong to another edition of this title.
About the Author
Peter Gentsch is a serial entrepreneur and expert in Digital Management, AI and Big Data. He is also the holder of the Chair for International Business Administration at Aalen University, where he focuses on Marketing, e-Business and Data Science. He is the author of numerous publications in Germany and internationally and a keynote speaker on the subjects of digital business transformation and innovation management.
Along with Lufthansa, he was jointly awarded the Innovation Prize of the German Market Research Society in 2010. Together with Deutsche Post / DHL, he won the International Digital Communication Award in 2011 and the German prize for online communication in 2014. Peter Gentsch continues to lead the Digital Excellence Circle group which he founded in 2010. The exclusive grouping includes companies such as Audi, BMW, Bosch, Daimler, Disney, Deutsche Post, Lufthansa, Microsoft, Deutsche Telekom and Otto Group."About the title" may belong to another edition of this title.
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