Marketing Revolution: The Radical New Approach to Transforming the Business the Brand and the Bottom Line (Chartered Institute of Marketing)
Language: English
Published by Kogan Page, 2005
- Hardcover
- Used
Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks
AbeBooks seller since November 28, 2006
Condition: Used - Very good
£ 75.00
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Marketing Revolution: The Radical New Approach to Transforming the Business the Brand and the Bottom Line (Chartered Institute of Marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Seller Inventory # 7719-9780749443856
- Title
- Marketing Revolution: The Radical New Approach to Transforming the Business the Brand and the Bottom Line (Chartered Institute of Marketing)
- Author
- Paul R Gamble, Alan Tapp, Anthony Marsella, Merlin Stone
- Publisher
- Kogan Page
- Publication year
- 2005
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0749443855
- ISBN 13
- 9780749443856
"Synopsis" may belong to another edition of this title.
About the Author
Dr Alan Tapp is Reader and Research Unit Director in Marketing at Bristol Business School. He worked for many years in the industry, including at BT, before moving into academic life. He is a leading authority in direct marketing, sports marketing and segmentation, with three books and over 50 publications to his name.
Dr Anthony Marsella has been a leading marketing professional for over 18 years. He has worked internationally enabling companies to develop and deliver marketing strategy, programmes and CRM technologies.
<p><b>Professor Merlin Stone </b>is one of the UK's top specialists in changing organisational capability to meet the needs of customers and stakeholders. His experience covers many sectors, and he also trains, coaches and mentors senior managers. He is Research Director and Director responsible for the Customer, Citizen and Stakeholder Management Practice at WCL, specialists in change management and customer/stakeholder management.<br><br><b>Merlin Stone</b> is author or co-author of many articles and thirty books on transforming marketing, sales and customer service capabilities, including <i>Customer Relationship Marketing</i>, <i>Consumer Insight</i>, <i>Marketing Revolution</i> and <i>Business Solutions on Demand</i>. The UK's Chartered Institute of Marketing listed him in 2003 as one of the world's top 50 marketing thinkers, while NOP World nominated him in 2004 as one of 100 most influential individuals for their input and influence on the development and growth of e-commerce and the internet in the UK over the previous 10 years. He is an Fellow of the Chartered Institute of Marketing and an Honorary Life Fellow of the UK's Institute of Direct Marketing. He is also on the editorial advisory boards of several academic journals and writes for several trade publications.<br><br><b>Merlin Stone</b> has a first class honours degree and doctorate in economics from Sussex University, UK. In parallel to his business career, he has also pursued a full academic career. He has held senior academic posts at various universities. He is now a part-time professor at Bristol Business School and a visiting professor at several others.</p>
"About the title" may belong to another edition of this title.
AwesomeBooks
Wallingford, United Kingdom
AbeBooks seller since November 28, 2006
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