: En 'Marketing Revolution: A Radical Manifesto for Dominating the Marketplace', Kevin J. Clancy y Robert S. Shulman, dos figuras destacadas en el �mbito de la investigaci�n y consultor�a de marketing, presentan un manifiesto audaz para transformar la forma en que las empresas abordan el mercado. Este libro propone directrices innovadoras que desaf�an las pr�cticas convencionales, reemplazando la pseudociencia y la improvisaci�n con estrategias de marketing inteligentes y basadas en datos. Los autores ofrecen una visi�n clara y concisa sobre c�mo tener �xito en el competitivo mundo del marketing, proporcionando una gu�a esencial para profesionales y empresas que buscan liderar en su sector. EAN: 9780887305726 Tipo: Libros Categor�a: Negocios y Econom�a T�tulo: Marketing Revolution: A Radical Manifesto for Dominating the Marketplace Autor: Kevin J. Clancy| Robert S. Shulman Editorial: Harper Business Idioma: en P�ginas: 336 Formato: tapa blanda.

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Bibliographic Details

Title: Marketing Revolution: A Radical Manifesto for Dominating the Marketplace
Publisher: Harperbusiness
Publication Date: 1993
Language: English
ISBN 10: 0887305725
ISBN 13: 9780887305726
Binding: Soft cover
Condition: Muy bueno

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Establishes the new guidelines that will replace the pseudo-science of death-wish marketing and seat-of-the-pants research, with marketing intelligence and marketing as an emerging science.

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