Marketing Revolution: A Radical Manifesto for Dominating the Marketplace

Clancy, Kevin J.;Shulman, Robert S.

ISBN 10: 0887304818 / ISBN 13: 9780887304811

Published by Harperbusiness, New York, New York, U.S.A., 1991

About this Item

first edition/first printing book is tight with no markings, minor rubbing to dj, great copy.

Seller Inventory # 014349

Bibliographic Details

• Title: Marketing Revolution: A Radical Manifesto for Dominating the Marketplace
• Publisher: Harperbusiness, New York, New York, U.S.A.
• Publication Date: 1991
• Language: English
• ISBN 10: 0887304818
• ISBN 13: 9780887304811
• Binding: Hardcover
• Edition: First Edition/First Printing
• Condition: Fine
• Dust Jacket Condition: Fine
• Seller catalogs:
  • BUSINESS

About this title

Synopsis

In the last 30 years, consumers went from buying what they were told to buy, to proving that they would buy whatever they felt like, to becoming the world's most competent shoppers. The authors show how off-course most marketing campaigns are and prepare businesses for the coming marketing revolution.