Marketing Revolution 5.0: Human-Centered Technology(Chinese Edition)

[ MEI ] FEI LI PU&amp#183; KE TE LE ( Philip Kotler ) . CHEN JIU XUE DENG

ISBN 10: 7111713370 ISBN 13: 9787111713371

Published by Mechanical Industry Press, 2022

Language: English

Condition: New Soft cover

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Paperback.Pub Date:2022-12 Pages:206 Publisher:Machinery Industry Press Marketing 3.0 reveals the transformation of marketing from product-driven marketing (1.0) to customer-oriented marketing (2.0) and then to humanistic marketing (3.0). Marketing 3.0 marks the apex of traditional marketing activities. Marketing 4.0 focuses on digital marketing with efficiency improvement as the core to strengthen customers' new experience at every consumption touchpoint. Marketing 5.0 combines the humanisti.

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Bibliographic Details

Title: Marketing Revolution 5.0: Human-Centered Technology(Chinese Edition)
Publisher: Mechanical Industry Press
Publication Date: 2022
Language: English
ISBN 10: 7111713370
ISBN 13: 9787111713371
Binding: paperback
Condition: New

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Language:Chinese.paperback.Pub Date:2022-12.publisher:Mechanical Industry Press.description:Paperback.Pub Date:2022-12 Pages:206 Publisher:Machinery Industry Press Marketing 3.0 reveals the transformation of marketing from product-driven marketing (1.0) to customer-oriented marketing (2.0) and then to humanistic marketing (3.0). Marketing 3

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