Marketing Resource Management : Ressourcen, Prozesse und Technologien im Marketing erfolgreich managen
Language: German
Published by Bod - Books On Demand, 2025
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 25.71
Quantity: 1 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - Marketingabteilungen stehen heute vor der Herausforderung, unter steigendem Druck effizienter, transparenter und gleichzeitig wirkungsvoller zu agieren. Klassische Planungs- und Steuerungsmethoden reichen in Zeiten von agilen Teams, Multichannel-Kommunikation und datengetriebenen Kampagnen längst nicht mehr aus. Genau hier setzt Marketing Resource Management (MRM) an, als strategisches Steuerungsmodell für die gesamte Marketingorganisation.Dieses Buch vermittelt fundiertes Wissen über die Strukturen, Prozesse und Technologien, die modernes MRM ermöglichen. Es richtet sich an Marketingverantwortliche, CMOs, Projektmanager:innen, IT-Expert:innen und Agenturleiter:innen, die den nächsten Reifegrad in der Marketingorganisation erreichen wollen.Dieses Buch zeigt: MRM ist mehr als Software, es ist ein strategisches Führungsinstrument für modernes Marketingmanagement. Wer MRM richtig einsetzt, schafft Transparenz, verbessert die Zusammenarbeit, steigert die Effizienz und macht den Wert von Marketing endlich sichtbar.Autor Andreas Pörtner, langjähriger Berater und Digitalstratege, liefert praxisnahe Einblicke in die Auswahl und Einführung von MRM-Systemen, Best Practices aus Unternehmen verschiedenster Größen, konkrete Handlungsempfehlungen sowie zahlreiche Checklisten zur direkten Anwendung im Arbeitsalltag.Wenn Sie Klarheit und Struktur bei der Einführung ins Marketing Resource Management suchen, laden wir Sie herzlich ein, den DIGITAL BUSINESS NAVIGATOR, kostenfrei zu nutzen. Der Entry-Tarif ist für Leser kostenfrei enthalten.…
Seller Inventory # 9783819212949
- Title
- Marketing Resource Management : Ressourcen, Prozesse und Technologien im Marketing erfolgreich managen
- Author
- Andreas Pörtner
- Publisher
- Bod - Books On Demand
- Publication year
- 2025
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- German
- ISBN 10
- 3819212949
- ISBN 13
- 9783819212949
- Item weight
- 164 grams
- Dimensions
- 297x210x4 mm
"Synopsis" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 7 to 10 business days | 5 to 7 business days |
|---|---|---|
| First item | £ 29.21 | £ 37.56 |
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