Marketing Research: An applied approach
Naresh Malhotra,Dan Nunan,David Birks
Sold by Bahamut Media, Reading, United Kingdom
AbeBooks Seller since 15 August 2012
Used - Soft cover
Condition: Used - Very good
Quantity: 1 available
Add to basketSold by Bahamut Media, Reading, United Kingdom
AbeBooks Seller since 15 August 2012
Condition: Used - Very good
Quantity: 1 available
Add to basketShipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
Seller Inventory # 6545-9781292103129
Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this text is much valued for its wealth of European and International case material, which is why we see strong sales of this title in both the UK as well as Europe.
Dr Naresh K Malhotra is Professor Emeritus, College of Management, Georgia Institute of Technology, USA. He has consulted for business, nonprofit and government organisations across the globe. In 2011 he received the Best Professor in Marketing Management, Asia Best B-School Award.
Dr Dan Nunan is Lecturer in Marketing at Birkbeck, University of London, having
previously been a member of faculty at Henley Business School, University of Reading.
Prior to his academic career Dan held senior marketing roles in the financial services and
technology sectors.
Dr David Birks is a Professor of Marketing at Winchester Business School, the University of Winchester, England. He teaches quantitative and qualitative marketing research and leads developments across the University in digital marketing research.
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