Marketing Research: An applied approach

Naresh Malhotra,Dan Nunan,David Birks

ISBN 10: 1292103124 / ISBN 13: 9781292103129

Published by Pearson 06/06/2017, 2017

About this Item

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Seller Inventory # 6545-9781292103129

Bibliographic Details

• Title: Marketing Research: An applied approach
• Publisher: Pearson 06/06/2017
• Publication Date: 2017
• Language: English
• ISBN 10: 1292103124
• ISBN 13: 9781292103129
• Binding: Soft cover
• Edition: 5th or later Edition
• Condition: Very Good

About this title

Synopsis

Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this text is much valued for its wealth of European and International case material, which is why we see strong sales of this title in both the UK as well as Europe.

About the Author

Dr Naresh K Malhotra is Professor Emeritus, College of Management, Georgia Institute of Technology, USA. He has consulted for business, nonprofit and government organisations across the globe. In 2011 he received the Best Professor in Marketing Management, Asia Best B-School Award.

 

Dr Dan Nunan is Lecturer in Marketing at Birkbeck, University of London, having

previously been a member of faculty at Henley Business School, University of Reading. 

Prior to his academic career Dan held senior marketing roles in the financial services and

technology sectors.

 

Dr David Birks is a Professor of Marketing at Winchester Business School, the University of Winchester, England. He teaches quantitative and qualitative marketing research and leads developments across the University in digital marketing research.