The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002020861

Contact seller

Report this item

Bibliographic Details

Title: The Marketing Research Process, 5th Ed.: ...

Publisher: Financial Times/ Prentice Hall

Publication Date: 2000

Binding: Paperback

Condition: Very Good

Edition: 5th or later Edition

About this title

Synopsis:

The Marketing Research Process is an invaluable introduction to marketing research. The authors and leading market research practitioners have achieved a textbook that focuses on the process of conducting successful market research. The student is guided through this process in a logical and systematic way commencing with initial exploratory research and ending with media selection, planning and monitoring.
In addition to this the European based examples and up-to-date nature of the book have ensured its popularity throughout four editions.This fifth edition has been updated to take account of changes within the dynamic marketing environment. Specifically there is greater coverage of:
� the impact of information technology and database marketing on the market research industry;
� business to business marketing research with an entirely new chapter devoted to this important topic;
� the international dimensions of marketing research.The Marketing Research Process has long been regarded as a practical text for marketing research. This new edition includes recent case material and end of chapter questions designed to test students' understanding. The book provides a sound foundation for the students of marketing research on degree programmes in universities and for those studying on professional courses in market research from the Market Research Society and the Chartered Institute of Marketing.

"About this title" may belong to another edition of this title.

Store Description

In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we?re helping charities increase revenue and reduce waste through re-commerce.

Visit Seller's Storefront

Seller's business information

World of Books Ltd
Mulberry House, Woods Way Trading Estate, Goring-By-Sea, BN12 4QY, United Kingdom

Terms of Sale:

WorldofBooks.com fully embraces the AbeBooks terms and conditions and we will do
what we can to resolve any issues.

Shipping Terms:

Orders ship within 2 business days. Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

Payment Methods
accepted by seller

Add to Wants

Items related to The Marketing Research Process, 5th Ed.: Fifth edition

The Marketing Research Process, 5th Ed.: Fifth edition

Tiu Wright, Len

Used - Soft cover

Seller's business information