Marketing Research Methods: Quantitative and Qualitative Approaches
Language: English
Published by Cambridge University Press, 2021
- Softcover
- Used
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Seller Inventory # 9781108792691
- Title
- Marketing Research Methods: Quantitative and Qualitative Approaches
- Author
- Mercedes Esteban-Bravo (Universidad Carlos III de Madrid)
- Publisher
- Cambridge University Press
- Publication year
- 2021
- Book Type
- Paperback
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1108792693
- ISBN 13
- 9781108792691
- Item weight
- 1,870 grams
- Dimensions
- 187
"Synopsis" may belong to another edition of this title.
About the Author
Jose M. Vidal-Sanz is a Professor of Marketing and Market Research at the Department of Business Administration of Universidad Carlos III de Madrid. His research has dealt with analytical research methods and their applications to marketing and business economics. He has published in journals such as Marketing Science, International Journal of Research in Marketing, Marketing Letters, Journal of Advertising, Technological Forecasting and Social Change Annals of the Institute of Statistical Mathematics, Bernoulli, European Journal of Operational Research, Statistics and Computing, among others. He is a life member of Clare Hall College, University of Cambridge.
"About the title" may belong to another edition of this title.
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Tullamarine, VIC, Australia
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