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Bibliographic Details

Title: Marketing Research: An Integrated Approach
Publisher: Financial Times/ Prentice Hall
Publication Date: 2006
Language: English
ISBN 10: 027369474X
ISBN 13: 9780273694748
Binding: Paperback
Edition: 2nd Edition
Condition: Used; Good

About this title

Synopsis

This concise book places marketing research in the bigger picture of marketing and demonstrates how marketing research and its understanding should be seen as a key element of marketing rather than a backroom activity performed by statisticians.

The structure of this book closely follows the core elements of the MRS/CIM Marketing Research and Information Module, so will be ideal for those students studying towards these diplomas. This book is also ideal for those taking a short course in marketing research for the first time.

About the Author

Alan Wilson is Professor of Marketing at the University of Strathclyde Business School.

"About this title" may belong to another edition of this title.

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