Marketing Research: European Edition: An Applied Orientation (Prentice Hall international editions)

Malhotra, Naresh K.; Birks, David F.

ISBN 10: 0139229647 / ISBN 13: 9780139229640

Published by Financial Times/ Prentice Hall, 1999

About this Item

Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Légères traces d'usure sur la couverture. Edition 1999. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Slight signs of wear on the cover. Edition 1999. Ammareal gives back up to 15% of this item's net price to charity organizations.

Seller Inventory # E-841-080

Bibliographic Details

• Title: Marketing Research: European Edition: An Applied Orientation (Prentice Hall international editions)
• Publisher: Financial Times/ Prentice Hall
• Publication Date: 1999
• Language: English
• ISBN 10: 0139229647
• ISBN 13: 9780139229640
• Binding: Softcover
• Condition: Bon

About this title

Synopsis

Malhotra's Marketing Research text is widely recognised as a comprehensive, applied and authoritative book on the nature and scope of marketing research. This European edition draws on the strengths of the original and builds on the material to reflect European marketing research practice. In doing so it achieves a comprehensive introduction to marketing research with a well-balanced coverage of both quantitative and qualitative techniques.

Marketing Research data analysis procedures are illustrated with respect to SPSS, SAS, BMDP, Minitab and Excel, along with other popular programmes. The book is supported with a wide range of supplementary material for both students and lecturers. The CD-ROM provides access to software from SNAP and MOSAIC, packages designed to aid survey design, data analysis and display and manipulate statistics.

Marketing Research has been updated throughout to reflect the way in which marketing research is taught in a European context.

About the Author

Dr Naresh K. Malhotra is Regents' Professor, DuPree College of Management, Georgia Institute of Technology. In addition to teaching marketing research he has consulted for business, non-profit, and government organisations in the United States and abroad. Dr David F. Birks is a Lecturer in the School of Management at the University of Bath. He teaches marketing research and management research on undergraduate, taught postgraduate and research degree programmes. David has designed and managed many marketing research projects for financial institutions, retailers, industrial organisations, local authorities and charities.