Marketing Research, European Edition: An Applied Approach
David F. Birks, Naresh K. Malhotra
Language: English
Published by Financial Times/ Prentice Hall 09/12/2002, 2002
- Softcover
- Used
Seller: Bahamut Media, Reading, United KingdomBahamut Media
AbeBooks seller since August 15, 2012
Condition: Used - Very good
£ 9.98
Quantity: 2 available
Add to basketItem description from seller
Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
Seller Inventory # 6545-9780273657446
- Title
- Marketing Research, European Edition: An Applied Approach
- Author
- David F. Birks, Naresh K. Malhotra
- Publisher
- Financial Times/ Prentice Hall 09/12/2002
- Publication year
- 2002
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0273657445
- ISBN 13
- 9780273657446
- Edition
- 2nd Edition
Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level.
This new edition of Marketing Research: An Applied Approach builds upon Birks’ well received European adaptation of Malhtora’s classic text whilst also drawing on the strengths of Malhotra’s most recent US edition. It forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth.
"Synopsis" may belong to another edition of this title.
From the Back Cover
This new edition of Marketing Research: An Applied Approach builds upon Birks’ well received European adaptation of Malhotra’s classic text whilst also drawing on the strengths of Malhotra’s most recent US edition. It forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth.
New features include:
- Two new chapters devoted to qualitative research to ensure the student fully understands why and how qualitative research is conducted and the way in which qualitative data can be analysed
- Pioneering coverage of marketing research in an action research context
- Stunning photographs which encapsulate the essence of the subject in a creative way
- A series of Professional Perspectives which illustrate an array of applications and how different techniques combine to support the realities of marketing decision making. These are accompanied by questions and can be used as case studies
-
Marketing Research: An Applied Approach
-
is aimed at students studying marketing research at undergraduate and postgraduate level.
Dr Naresh K. Malhotra is Regents’ Professor, DuPree College of Management, Georgia Institute of Technology. In addition to teaching marketing research he has consulted for business, non-profit and government organisations in the United States and around the world.
Dr David F. Birks is a Lecturer in the School of Management at the University of Bath. He teaches marketing research and management research on undergraduate, postgraduate and research degree programmes. He has designed and managed many marketing research projects for financial institutions, researchers, industrial organisations, local authorities and charities.
A Companion Web Site accompanies Marketing Research: An Applied Approach by Naresh K. Malhotra and David F. Birks.
Vist the Companion Web Site at www.booksites.net/malhotra_euro to find valuable learning and teaching material, including:
For Students:
- Weblinks, including links to demo versions of a range of software packages such as SPSS, SNAP and Experian
- Case studies, which are European in focus or relevant globally
- A host of resources - including a proposal document, a questionnaire and an SPSS dataset - from the ongoing, real life, GlobalCash marketing research survey
- For Lecturers:
- Very detailed suggested solutions to the end of chapter questions, to the Professional Perspectives questions and to the case study questions which will assist lecturers developing examination papers and markeing schemes
- PowerPoint slides
"About the title" may belong to another edition of this title.
Bahamut Media
Reading, United Kingdom
AbeBooks seller since August 15, 2012
Shipping rates from United Kingdom to U.S.A.
| Item | 4 to 15 business days | 4 to 15 business days |
|---|---|---|
| First item | £ 6.98 | £ 6.98 |
Payment methods
Seller's business information
WRAP Ltd
Unit 4, 119 Loverock Rd
Reading, United Kingdom RG30 1DZ
Terms of sale
We guarantee the condition of every book as it's described
on the Abebooks web sites. If you're dissatisfied with your
purchase (Incorrect Book/Not as Described/Damaged) or if the
order hasn't arrived, you're eligible for a refund within 30
days of the estimated delivery date. If you've changed your
mind about a book that you've ordered, please use the Ask
bookseller a question link to contact us and we'll respond
within 2 business days.
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to Bahamut Media, Wallingford, United Kingdom, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
All books will normally be shipped within 1 working day of being ordered. We provide the best shipping rates we can to each country and you can rest assured that if you are not happy with anything you receive, you have a 100% money-back guarantee with us.